Lancashire and Preston City Council

Think seriously about getting the Covid vaccination.


Campaign Creation

Asset Creation

What we did.

Lancashire County Council and Preston City Council required an imaginative campaign that will help increase vaccine take-up within a hard-to-reach group.

With a decrease in vaccinations among a specific demographic, and a growing antipathy toward having a vaccination the campaign needs to be focused on carefully honed messages that will educate, inform and encourage vaccination bookings.

What we did.

To encourage sign up we need to deliver messages via three simple themes of work, rest and play.

WORK – being vaccinated means you’re less likely to be off work with a serious illness.

REST – if you’re going on holiday, some countries will require you to be vaccinated.

PLAY – enjoy your social life safe in the knowledge you’re vaccinated.