Lancashire and Preston City Council
With a decrease in vaccinations among a specific demographic, and a growing antipathy toward having a vaccination the campaign needs to be focused on carefully honed messages that will educate, inform and encourage vaccination bookings.
WORK – being vaccinated means you’re less likely to be off work with a serious illness.
REST – if you’re going on holiday, some countries will require you to be vaccinated.
PLAY – enjoy your social life safe in the knowledge you’re vaccinated.
The campaign ran through social media and radio as well as strategic outdoor advertising and PR.