Immersive Interactive

New brand and website for Immersive Interactive.


Brand Identity




Teach, learn, and collaborate using immersive technology.

Immersive Interactive has been an industry pioneer since 2012 and has grown from strength to strength over the years advocating the value, flexibility and many advantages this technology has to offer whilst continually pushing the boundaries of what can be achieved.

The old website and brand had served its purpose but didn’t reflect the organisations continued growth and evolving customer base.

Masch developed the brand identity to reflect how individual learning spans beyond simple cerebral input but encompass multiple senses to engage learners, teachers and collaborators more effectively.

The new website clearly defines the key sectors, benefits, and the continued innovation behind the software.

With a new clear user journey the website sets the stage for future growth with a more confident approach engaging new and old customers as well as unifying employees and shareholders.

The design and build far exceeded our expectations and the team at Masch were always ready to help until they were sure everything was perfect.

Chris Porter

Technical Director, Immersive Interactive