Perth Waterproofing and Silicone Solutions
New brand and website for a waterproofing and silicone solutions business in Perth, Western Australia.
Branding
PWSS wanted to unify their existing brands, Perth Silicone Solutions and Perth Waterproofing Solutions.
Both brands grew separately in reputation and quality but they found that the services often had a crossover and the brands needed to come together to create one brand associated with their excellent service and high standards.
The solution was to still treat the brands as two separate brands so they maintain their identity but to create a unified brand which would be their livery, clothing and parent brand.
“Perth Waterproofing & Silicone Solutions” would become “PWSS” – the shorter naming allowing for easier brand recognition when used in conversation, livery and clothing.
Design and Digital
The new company website had to maintain the identity of the two brands while promoting the new unified brand.
Colour schemes were used to separate the two sides of the business while making clear the brands were part of a larger entity. Visually striking images were used which were all the past work of PWSS, to highlight their expertise in all services they offered.
The brief was to create a site which had a semi-corporate feel while maintaining their ethos of providing quality, consistent services.
UX
A clear, cross polination of service offerings that don’t clutter the interface or confuse the user.
With the breadth of services, the interface had to be clean but also cross promote the other services so the user could browse the site and find other services which may be of interest.
The team at Masch developed our brands and website getting it right first time. From concepts to design to development i can say it’s been absolute pleasure working with them. We are already seeing the positive impact their work is having on our existing customers and new business. Would always recommend them.
