The e-commerce had to interact with their ERP system so the product pricing and orders were automatically synchronised.
The product synchronisation had to have the ability to automatically create new products as well as update existing ones.
The order synchronisation had to automatically invoice and despatch the orders so that the sales team only had to interact with the order if there was an issue allocating stock.
As a B2B offering, the pricing and the ability to purchase had to be for approved customers only.
Despatch and invoice notes were replicated in the task runner system to ensure continuity on placing orders on the website and over the phone.
As the sales team have no interaction with the website orders, they’re free to handle an increased amount of phone orders and handle other customer enquiries.